The Raabta journal
Notes from the Dubai property desk.
No listicles and no market hype. Just how a Dubai brokerage actually runs — the enquiry that arrives at 9am, the permit that expires on Thursday, the renewal nobody was reminded about, and the eight numbers that tell you whether the month worked.
More reading
Everything else on the desk.
The first five minutes of a Dubai property lead
The same Bayut or Property Finder enquiry usually lands with three or four agencies at once. Here is the duty rota, the opening message and the timing discipline that wins the viewing.
03RentalsHow to run a Dubai rental book without losing renewals
Leasing in Dubai runs on a calendar: enquiry waves, evening viewings, the document pack, Ejari, and the index check before renewal. Here is the year, and the pipeline that keeps renewals.
04ComplianceEvery form a Dubai agent touches, from broker card to title deed
The Dubai paperwork chain in operational order: broker card, Trakheesi permit, Forms A, B and F, developer NOC, Oqood, Ejari and transfer day, plus the dates worth tracking.
05OperationsStop running off-plan and ready in one pipeline
An off-plan buyer and a ready buyer share the first call and almost nothing after it: not the documents, not the money, not the follow-up rhythm. How to split the two.
06PlaybookRun WhatsApp like a pipeline stage, not a private phone
How to run WhatsApp as a pipeline stage rather than a private phone: openers, shortlists, cadence after a viewing, the three-message rule and reviving quiet leads.
07OperationsThe eight numbers a Dubai brokerage owner should read on the first of every month
Response time, cost per lead, viewing-to-offer, pipeline age and four more. What each number means, what a bad reading looks like, and the one action that moves it.
Ready when you are
Reading about it is the easy part.
Create your agency, invite your team, and work your first lead in the next ten minutes.